Chapter 12

The “Why” of Arts Organizations in the DIY Era: Support for the Do-It-Yourself Artistic Generation

By Claire Rice, Michael Mauskapf, Charlie Hack, and Forest Juziuk

ABSTRACT: Capturing the attention of the under-40 demographic is one of the primary concerns of today’s performing arts organizations as they consider long-term sustainability. How does an industry that has placed primacy on in-person, tangible experiences stay meaningful to a generation with immediate access to entertainment, information, and communication mechanisms? Through three success stories, this chapter argues that a performing arts organization’s philosophical motivation must evolve to balance authority with participation. This philosophy requires the active engagement of many in the DIY generation—individuals who want to participate in their arts experience, and use advances in communication to do so.

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